Evians Holdings International Sdn. Bhd. is a dynamic investment company specializing in the leisure industry, with a unique focus on UNESCO World Heritage building refurbishment, Food & Beverage (F&B), and Sport & Recreation. Based in the culturally rich and historically significant Georgetown, Penang, we are committed to preserving heritage while creating modern, innovative leisure experiences that cater to the growing demand for entertainment, dining, and active lifestyles..
Evians Holdings International Sdn Bhd is a leading investor in the leisure industry, an increasingly popular sector driven by growing demand for recreation and entertainment. We specialize in products and services related to recreation, entertainment, sports, and tourism (REST), and are proudly based in Penang, Malaysia.
PENANG, often referred to as the "Pearl of the Orient," is a vibrant state in Malaysia located on the northwest coast of Peninsular Malaysia. It comprises two main parts: Penang Island, where the capital city George Town is located, and Seberang Perai on the mainland. George Town, a UNESCO World Heritage Site, is renowned for its rich history, multicultural heritage, and colonial architecture. Penang is also famous for its beautiful beaches, lush hills, and vibrant street art.
As of the latest estimates, Penang has a population of approximately 1.8 million people. The population is a diverse mix of ethnicities, including Malays, Chinese, Indians, and other minority groups, contributing to a rich cultural tapestry. The state is known for its harmonious coexistence of different cultures, religions, and traditions.
Penang is one of Malaysia's top tourist destinations, attracting millions of visitors annually. The state's unique blend of cultural heritage, natural beauty, and culinary fame makes it a favourite among both domestic and international tourists. Here are some key statistics on visitor numbers:
- 2022: Penang welcomed approximately 6.8 million visitors, marking a strong recovery post-COVID-19 pandemic.
- 2023: The number of visitors increased significantly, with Penang recording over 7.5 million visitors by the end of the year.
- International Tourists: In 2023, international tourists accounted for about **30-40%** of total visitors, with significant numbers coming from Singapore, China, Indonesia, Thailand, and European countries.
- Domestic Tourists: Domestic tourists make up the majority of visitors, with Malaysians from other states flocking to Penang for holidays, especially during long weekends and festive seasons.
- Penang's tourism sector has seen steady growth over the years, driven by its UNESCO World Heritage status (George Town), improved infrastructure, and aggressive promotional campaigns.
- The state government and Tourism Malaysia have been actively promoting Penang as a must-visit destination through international travel fairs and digital marketing.
Philosophy and Vision:
Evians Choong is driven by a vision to create sustainable, community-centric businesses that enhance the quality of life. Her projects often emphasize:
Sustainability: Incorporating eco-friendly practices and technologies.
Innovation: Leveraging technology to improve customer experiences.
Community Engagement: Supporting local talent and contributing to social causes.
